Selling Your Business: Negotiating the Deal

In this episode, Michelle and Stacey continue the Selling Your Business series with a practical conversation about negotiating well.

They explore why negotiation should not be about “winning at all costs”, but about achieving the best possible outcome for both the seller and the purchaser while protecting relationships, trust and the legacy of the business.

They discuss when negotiation really begins, why consistency and integrity matter, how emotional intelligence can influence the outcome, and why mindset, listening skills and clear boundaries are so important. They also cover who should be involved in negotiations, when to bring in advisers, and why every business owner should know their minimum acceptable price, preferred terms and deal breakers before serious discussions begin.

This episode is a must-listen for any small business owner thinking about selling, preparing for succession, or wanting to understand how to approach important business conversations with more confidence.